Agencies line up for $8 million Tempur brief

Steve’s breakdown: The holiday week continues with news from over seas. This acount looks to have 3 finalists but if you have the juice, give it a shot.

MIDDLESEX, UK: Three agencies are understood have been shortlisted to pitch for the business, ahead of the launch of a new brand campaign.

McCann London is the incumbent on the Tempur advertising account and was appointed at the end of last year to handle a TV campaign to boost awareness of the brand during the post-Christmas sales period.

The agency was appointed following a pitch against previous incumbent Attinger Jack, the Bath-based direct response shop.

At the same time as McCann’s appointment, UM London was awarded Tempur’s media planning and buying work. Media is thought to be unaffected by the creative review.

Tempur first began selling mattresses in the US in 1991, launching in the UK a year later. The bulk of the brand’s advertising spend is directed towards TV spots, supplemented with a small amount of radio, press and digital activity.

McCann’s most recent TV ad for the brand showed a number of people sleeping in mid-air, in order to illustrate how a Tempur mattress conforms to the shape of a person’s body to help give them a better night’s sleep.

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