Ad account gets naked: Air New Zealand pitches creative
Steve’s breakdown: They are being tight-lipped on this one but I suspect if you have the credentials to pitch, they’ll take the call. By the way: Yes, those are painted bodies in that ad. WOW!
AUCKLAND, New Zealand: Air New Zealand has placed its creative account out to pitch with a number of agencies still in the running.
A spokesperson for the carrier confirmed that a review process was underway but declined to give details on which agencies were still in the running.
.99/Colenso is the incumbent on the account and is understood to still be in the running.
The pitch has been on for the past six weeks and industry sources have confirmed that Saatchi & Saatchi and DDB are still on the pitch.
The Special Group and DraftFcb are understood to have pitched for business as well.
The review only extends to creative and will not affect the media planning and buying account, which is handled by OMD.
It is thought that the airline is focussing its marketing activity on increasing ticket sales rather than on building brand.
It is understood there are all also plans to sharpen the focus on loyalty programs and direct marketing.