Steve’s breakdown: First it was its ad account, now this. And judging by the new creative coming out of CP&B, they will be looking for something different.

KANSAS CITY, MO: Restaurant chain Applebee’s is conducting an RFP process to find a PR agency, the brand told PRWeek on Thursday.

The DineEquity brand invited nine firms throughout the US to participate in the review, said Dan Smith, communications manager for Applebee’s.

Charlotte, NC-based DFPR, the brand’s PR AOR since September 2010, is not involved in the RFP. Its contract with the restaurant chain will expire July 31.

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