Arcadia kicks off BHS advertising review

Steve’s breakdown: “BHS, the department store chain owned by Sir Philip Green’s Arcadia Group, is reviewing its £4.4 million advertising account.”

LONDON, UK: The retailer has approached a number of agencies about the review, which is still in the early stages.

Cheethambell JWT has handled the business since 2011. The agency won the account, estimated to be worth £5 million at the time, in a shoot-out against Now.

Last year, Arcadia Group appointed Maxus to its media planning and buying account, the bulk of which is focused on BHS.

BHS spent £4.4 million in the year ending 30 September 2012, according to Nielsen.

A recent BHS campaign, comprising four weeks of TV and print activity created by Cheethambell JWT, launched in September 2012.

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