Are you a PepsiCo agency?

Steve’s breakdown: If so, why not get crazy and call PepsiCo India and throw your hat into the 7UP or Quaker Oats pitch? At the very least, you’ll be introducing the agency to another part of the world (that speaks English) that could use you as a resource without a pitch.

Jump on it, kemosabe!

DELHI, India: Global food and beverages giant PepsiCo India has called for a multi-agency creative pitch for two of its prestigious brands 7Up and Quaker Oats. India’s top agencies are participating in the pitch which is currently underway in Delhi.

Multiple sources confirmed the development.

The incumbent agency on both the accounts is BBDO India.

7Up’s creative account is pegged to be between Rs 40-60 crore. Before BBDO India, the account was with JWT. The soft drink brand’s creative mandate has been with BBDO since the agency announced its launch in India in 2007.

Josy Paul, who was previously the National Creative Director at JWT, also moved to BBDO India as the Chairman and NCD to launch the agency in India. Likewise, JWT also lost Quaker Oats to BBDO India in a few months.


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