Azamara Club Cruises reviews Social Media
Steve’s breakdown: The Scope of the work includes development & execution of strategy across Facebook, Twitter, Instagram, Pinterest & YouTube, the optimization of platforms, reporting, community management & blog syndication.
MIAMI, FL: Add Azamara Club Cruises to the long list of cruise lines who have launched reviews since Royal Caribbean’s review announcement in February of 2015. The “the upmarket cruise line delivering longer stays, more overnights and night touring” has launched a review in search of a social media agency partner.
The brand (which is itself part of the Royal Caribbean stable) is seeking an agency to collaborate with existing agency partners to evolve its social media strategy, continue building its online presence and help reach annual revenue targets via its social content. Scope of the work includes development and execution of strategy across social media platforms such as Facebook, Twitter, Instagram, Pinterest and YouTube, the optimization of platforms, reporting, community management and blog syndication.
Azamara’s agency roster has recently included Charlotte’s big agency for creative and Current Lifestyle Marketing for PR. The brand has also earned media coverage for such projects as a “sex-themed cruise” complete with “naked passengers and erotic activities.”
In addition to Royal Caribbean, whose review concluded with the selection of Mullen Lowe as its lead creative agency in May of 2015, Norwegian Cruise Lines concluded its own review the following month with the appointments of BBDO as its lead creative agency and OMD as its media buying and planning agency. A month after that, Celebrity Cruises launched a review seeking a new creative AOR, selecting VB&P for the role two months later. Carnival Cruise Lines’ luxury unit Seabourn Cruise Line then appointed Figliulo & Partners as its agency of record this past November, following a review.