Best Beach Town, Clearwater, puts PR in review

Steve’s breakdown: The city wants a PR firm with destination marketing experience to handle media relations, social media, event marketing and its website, VisitClearwaterFlorida.com.

The account is worth $164K and proposals are due June 6. You can view the RFP at this link.

CLEARWATER, FL: The Florida city dubbed the state’s “Best Beach Town” by USA Today is reviewing its tourism PR account, calling for agency proposals through early June.

Clearwater, the Tampa-area city of 108K, is a year-round vacation spot and darling of travel magazines for its white sand beaches. It is also home to a marine aquarium – the 2011 hit film “Dolphin Tale” was filmed there — and, in spring, the Philadelphia Phillies.

New York-based travel and tourism PR firm Imagine Communications is the incumbent for the $164K account.

The city wants a PR firm with destination marketing experience to handle media relations, social media, event marketing and its website, VisitClearwaterFlorida.com.

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