Steve’s breakdown: Brother wants a fresh, funny, and irreverent video that speaks to the brand’s niche categories and cross-sells an existing one-product Brother customer into other types of products.

The deadline is April 28, 2013 an the creative brief can be download at this link.

BRIDGEWATER, NJ: You may not realize this, but Brother International Corporation is a leading supplier of a diverse range of innovative products including fax machines; multi-function center (MFC) machines; labeling systems; printers for home and office; and even sewing machines! Some customers may remember growing up with Brother typewriters and word processors, but have no idea that Brother is now a leader in labeling, sewing, and print technologies.

Brother is turning to you to produce fresh, funny, and irreverent video that speaks to the brand’s niche categories and cross-sells an existing one-product Brother customer into other types of products. The most important message is the Brother tagline “At Your Side.” Brother products all have something in common – they are highly innovative and easy to use.

Video submissions should be between :30 seconds and 2:00 minutes long and are meant to be used on the web, so unlike TV spots you have a little more time to work with.

Make sure you read the creative brief thoroughly before getting started on your production!

Please remember to collect all of your releases (location, photography, and talent) on the day of the shoot!

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ACLink: [acLink name=”Brother International Corporation” type=”advertiser” id=”aWhvmqY=”]