Bulmers beer has account in review with AAR
Steve’s breakdown: Bulmers is reviewing its $4.7 million advertising account as it aims to strengthen its positioning against rivals such as Magners.
AMSTERDAM, Holland: St Luke’s is the incumbent on the Heineken-owned cider brand, which is inviting agencies to compete for the business in a pitch process handled by AAR.
The agency, which also handles Heineken’s Strongbow cider, picked up the Bulmers account in February 2010 after a pitch against the previous incumbent, the Glasgow-based shop Frame.
Heineken took ownership of Bulmers and Strongbow after buying Scottish & Newcastle in 2008.