Healthy creative: Bupa reviews $16 million media account

Steve’s breakdown: Back on July 28th we reported Bupa calls review of social media. That should have been a good indicator this would happen.

LONDON, UK: Bupa is reported to be reviewing its media account, with joint incumbent Carat Manchester not said to be in the running.

MediaWeek says that four agencies have been shortlisted for the £10m account; MEC, Mindshare, PHD and incumbent Starcom.

Today will see Bupa roll out its new ‘Bupa By You’ campaign, for which Carat has been the media planner and buyer.

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