Byron Allen’s Entertainment Studios Launches Ad Agency Search For Its Motion Picture Account

Steve’s breakdown: Studio’s $350 Million Advertising Budget to Promote Annual Slate of 17 Theatrical Feature Film Releases.

LOS ANGELESCA: Entertainment Studios, Inc., ( one of the largest independent producers and distributors of first-run syndicated television programming for broadcast television stations, and owner of seven 24-hour HD cable networks, is officially announcing its search for an advertising agency to handle its $350 million Entertainment Studios Motion Pictures advertising account to promote its annual slate of seventeen theatrical feature film releases.  Each title in the annual slate of theatrical feature film releases is to be distributed/released on 1,500 to 4,000 North American screens.

In October 2015Byron Allen purchased Freestyle Releasing — a full-service, theatrical motion picture distribution company representing independent companies, major studios, and mini-major studios — for the purpose of exhibiting movies as theatrical releases.  Entertainment Studios Motion Pictures has a multi-year/multi-picture output deal with Lionsgate for DVD, electronic sell-through, and VOD. Through Byron Allen’sacquisition of Freestyle Releasing, Entertainment Studios Motion Pictures has a multi-year/multi-picture output deal with Netflix for SVOD.

“Our ad agency search represents another huge step in Entertainment Studios Motion Pictures‘ growing presence in North America’s theatrical distribution marketplace,” said Byron Allen, Founder, Chairman, and CEO of Entertainment Studios. “We are looking for an ad agency that is creative, innovative, and can be a long-term strategic partner.”

Entertainment Studios Motion Pictures will distribute the new Mandy Moore/Claire Holt feature 47 METERS DOWN nationwide on over 3,500 screens, with a summer release date of Friday June 23, 2017.  Byron Allenpurchased the movie from Bob and Harvey Weinstein’s Dimension Films.  47 METERS DOWN stars Mandy Moore (THIS IS US) and Claire Holt (THE VAMPIRE DIARIES) and tells the story of two adventure-seeking sisters who go shark cage-diving while on vacation in Mexico.  Much to their horror, the cage breaks away from the boat, leaving the pair in an observation cage trapped at the bottom of the ocean, surrounded by hungry Great White sharks.  The key to their survival – with very little time and very little oxygen in their tanks – is to try and swim 47 meters to the surface while being hunted by the Great White sharks.

About Entertainment Studios

Chairman and CEO Byron Allen founded Entertainment Studios in 1993. Headquartered in Los Angeles, it has offices in New YorkChicagoDenver, and Raleigh.  Entertainment Studios owns seven 24-hour HD cable television networks serving nearly 80 million subscribers: PETS.TV, COMEDY.TV, RECIPE.TVCARS.TVES.TVMYDESTINATION.TV, and JUSTICE CENTRAL.TV. The company also produces, distributes, and sells advertising for 40 television programs, making it one of the largest independent producers/distributors of first-run syndicated television programming for broadcast television stations. With a library of over 5,000 hours of owned content across multiple genres, Entertainment Studios provides video content to broadcast television stations, cable television networks, mobile devices, multimedia platforms, and the World Wide Web.  Our mission is to provide excellent programming to our viewers, online users, and Fortune 500 advertising partners.

In 2015, Entertainment Studios purchased Freestyle Releasing, a full-service, theatrical motion picture distribution company that specializes in representing independent companies, major studios, and mini-major studios for the purpose of exhibiting their films as first-class theatrical releases. The co-founder and principal of Freestyle Releasing, Mark Borde, is a highly-regarded and experienced motion picture veteran with decades of respected work in the industry.  The digital distribution unit of Freestyle, Freestyle Digital Media, supplies quality commercial film and TV content directly to all US VOD/SVOD rental DVD/Kiosks and theaters using the latest cloud-based technologies to automate digital workflow. Freestyle Digital Media provides our content audience a positive digital viewing experience on every device everywhere.

In 2016, Entertainment Studios purchased TheGrio, a digital video-centric news community platform devoted to providing African-Americans with compelling stories and perspectives currently underrepresented in existing national news outlets. TheGrio features aggregated and original video packages, news articles, and blogs on topics that include breaking news, politics, health, business, and entertainment. Originally launched in 2009, the platform was then purchased by NBC News in 2010. In 2014, TheGrio founders purchased their company back from NBC News and has since tripled its traffic rate. The digital platform remains focused on curating exciting digital content and currently has more than 20 million annual visitors.


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