Steve’s breakdown: For those of you, like me, who don’t know what “shoulder season” means: it’s a travel season between peak and off-peak seasons, especially spring and fall, when fares tend to be relatively low.

The RFP is due August 25th at 3:00pm to:

San Luis Obispo County
General Services Agency
1087 Santa Rosa Street
San Luis Obispo, CA 93408
ATTENTION: PHILL HALEY
(805)781 5904

Download the RFP here => RattiReportRFP10

SAN LUIS OBISPO, CA: A tourism business improvement organization for California’s “Wine Coast” county is dangling a $200K contract to promote the region during the so-called shoulder season from November through June.

The San Luis Obispo County Tourism Business Improvement District has an RFP open through Aug. 25 for organize a promotional campaign to build occupancy for area lodging, drive increased unique visitors and increase California market visitation.
Budget is set at $202K with a campaign expected to launch on Nov. 1.

The district is funded with a two percent tax on lodging and vacation rentals.

Lifestyle PR firm Parker Sanpei & Associates works with the county’s Visitors and Conference Bureau.