Correctional Officer Recruitment: RFP

Steve’s breakdown: Florida Department of Corrections Bureau of Procurement issued an RFP yesterday which you can view at this link. Proposals are due January 24, 2018

TALLAHASSEE, FL: The Department is requesting Proposals, from qualified Vendors, for the provision and implementation of recruitment campaigns in an effort to reach potential candidates for vacant Correctional Officer positions within the Department’s Institutions throughout the State. The media buying services shall include, but are not limited to:

a) Research of media opportunities available in targeted markets;

b) Negotiation for the best value of media placement;

c) Placement of multiple types of media including, but not limited to:  Traditional print media;  Radio;  Television;  Movie theater/cinema;  Printed outdoor advertising and materials;  Digital marketing and advertising; and  Point of Sale (Gas Pump Toppers).

d) Development of media buying plans to support media placement;

e) Working with local media outlets to ensure advertising materials are most advantageously displayed to benefit the Department; and

f) Preparing and providing post-task analysis reports, as requested by the Department.

The success of the Department depends on the ability to recruit Correctional Officers. The Department’s main objective for issuing this RFP, and entering into a resulting Contract, is to strategically select media outlets that deliver effective advertising to the Department’s targeted audiences. Page 6 of 44 FDC RFP-18-049 The Department intends to award one (1) Contract for the services outlined in this RFP.


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