Global destination social media account review
Steve’s breakdown: Tourism Fiji is pitching its social media account just one month after beginning the hunt for a new PR and creative agency.
LOS ANGELES, CA: The global pitch follows the company’s appointment of a new global social media manager Rush Pathak.
“The organisation is going through a digital transformation by further developing our customer, data and digital focus. Search, social and mobile play an important role when consumers begin their decision-making journey and we are building our capabilities and relevance from consideration phases, to long after visitors have left.
“As an organisation, we are excited to have new teams across PR, brand and digital marketing and social media will continue to complement the consumer push,” Pathak said in a statement.
Tourism Fiji is looking for an agency who will deliver creative, paid, owned, earned and shared content across various social media channels.