Dolby Labs wants to turn up the PR: In review
Steve’s breakdown: RFPs are out but if you have the experience, the contacts or the passion, you should make the call.
SAN FRANCISCO: Sound technology company Dolby Laboratories has issued an RFP for an agency partner.
The San Francisco-based business is in the early stages of its agency review, said Joshua Gershman, global PR manager at Dolby. He declined to comment further on the RFP process, but confirmed that Hill+Knowlton Strategies is the company’s incumbent firm.
H+K was appointed AOR in August 2010, leading a global PR campaign for Dolby’s products.