Double RFPs for City Park

Double RFPs for City Park

Steve’s breakdown: It’s probably not the best time to travel to New Orleans but branding reviews like these are really a lifeline while brands are laying low.

Proposals are due June 19th and the RFP link is below.

Branding RFP

Website RFP

NEW ORLEANS, LA: New Orleans City Park is soliciting written proposals from experienced branding agencies to evaluate and update City Park’s branding including logo and messaging. Simultaneously, City Park is conducting an RFP for website design and development.

You are welcome to respond to both RFPs. Responding to one RFP and not the other will not impact the outcome. Responses to the Branding RFP and the Website RFP are due at the same date and time. This is an open and competitive process. City Park seeks to contract with an agency that can provide cost effective, quality services to improve the effectiveness of City Park’s brand.

Goals of City Park Branding:

● Increase revenue and fundraising success by providing resources to enhance each customer and donor touchpoint.

● Update City Park’s visual branding to be more modern.

● Establish standards for more consistency and polished look across internal and external communications.

● Creating more of a voice and personality for the brand to make marketing more exciting.

● Educate the staff and get them excited to enhance adoption.

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Athletic facilities

Carousel

Attractions and Recreation

  • Bike and Boat Rentals
  • Carousel Gardens Amusement Park
  • Celebration in the Oaks
  • Christian Brothers School
  • City Park Birding Corridor
  • Couturie Forest: this 60-acre forest is made up of eight distinct ecosystems and is home to New Orleans’ highest point of elevation: Laborde Mountain. The entrance to the forest is on Harrison Avenue.
  • Dog Park
  • Festival Grounds
  • Fishing

Wildflowers in City Park

  • Gift Shop and Welcome Center
  • Gondola Rides
  • Goldring/Woldenberg Great Lawn
  • Helis Foundation Enrique Alférez Sculpture Garden
  • Historic Structures
  • Horse Stables
  • Louisiana Children’s Museum
  • New Orleans Botanical Garden
  • New Orleans Museum of Art, considered one of the finest art museums in the South
  • Storyland

Morning Call Cafe

  • Sydney and Walda Besthoff Sculpture Garden
  • Trails: Zemurray Trail, Couturie Trail, Scout Island Trail, and bike paths
  • Water Park
  • Weddings & Catering
  • Wildflower fields

Dining

  • Ralph’s on the Park
  • Cafe Du Monde
  • Parker’s Café
  • Parker’s Pizza

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