E-Trade Puts Creative Account in Review
Steve’s breakdown: Between the “Invest in Vests, Retired Tire and Benedict/Trader spots that just ran and ran and ran and you still weren’t sure who the ads were for, this is no surprise.
Go gettem! Their email formula is FirstName.LastName@etrade.com
Representatives from E-Trade were not immediately available for comment.
At the beginning of 2015, E-Trade brought on R/GA, which already had been working on the digital business, for traditional advertising. R/GA representatives were not available for comment and it was not immediately clear whether the agency will participate in the review.
WPP’s Ogilvy & Mather had previously been E-Trade’s creative agency of record since 2013. Ogilvy debuted the current “Type E” campaign for the brand in April 2014, which replaced E-Trade’s long-running talking baby campaign.
E-Trade beat analyst expectations in its recent earnings report for 2016, seeing 16% revenue growth, year-over-year for Q4, and nearly 43% growth for the full year. The company’s revenue from its trading business also grew nearly 23% in the fourth quarter of 2016.