Ernst & Young kicks off Global Media Review
Steve’s breakdown: Scooping the entire American press again with this one: Ernst & Young, one of the big four accountancy companies, has approached media agencies ahead of a pitch for its global media planning and buying requirements. Whether they have chosen finalists for the pitch is not known so go ahead and give it try.
LONDON, UK: Industry sources suggest Ernst & Young is likely to appoint a media agency to lead its global communications planning, but could continue to use local buying points in different markets. The pitch is being handled through AAR.
Ernst & Young has previously worked with agencies on a project basis and often does much of its buying in-house. Agencies it works with include the recruitment specialist SAS in the UK and Interpublic Group’s Mullen in the US.
The accountancy company appointed the creative collective The Assembly to its creative account after a pitch in October 2010. The Assembly provides global brand strategy to Ernst & Young across different territories.
A spokeswoman for the accountancy company declined to comment.