Farrow & Ball’s UK & US media review
Steve’s breakdown: “Farrow & Ball, the UK-based upmarket paint manufacturer, is reviewing its £2m international media planning and buying account.”
WIMBOURNE MINSTER, UK: The review will include the UK, Western Europe and the US. There was no incumbent as the company previously handled its media planning and buying in-house.
The process is being overseen by the intermediary Creativebrief and is part of a move to broaden the audience reach of the brand.
The pitch process is believed to be at the chemistry meeting stage and it is understood that the brand’s creative arrangements will be unaffected by the review.