Fiat Media Up For Grabs in China
Steve’s breakdown: Last year some of our readers wanted more leads out of China. So we hired a Mandarin Chinese speaking reporter in San Fran to do it and them realized — The China Press is permantly on Lock-Down — so then we stopped.
But despite all that, here’s a lead out of China. It seems they are only inviting 4As agencies. How thoughtful . . .
CHANGSHA, China: No details have emerged about the scope of the business up for grabs or specific campaigns. “This is a media only pitch, but we still don’t know the details yet,” one agency source told Campaign Asia-Pacific. According to Autonews Europe, Fiat so far has failed to …