FIAT North America issues RFI

Steve’s breakdown: Though we are scooping the entire ad blogosphere  breaking this one, we don’t have all the details. Luckily Roth Associates does. So ask their New York Office ASAP. Roth Associates, 120 East 79th Street, Suite 5C, New York, NY 10021, 212 861 9420

FYI: We reported on Fiat’s digital business going into review back in January.

DETROIT/NEW YORK: FIAT North America has hired Roth Associates to conduct a PR agency review, according to a RFI obtained exclusively by PRWeek.

PRWeek first reported about the RFI in February. The document, now obtained, reveals more details on FIAT’s search for a firm to support its relaunch in the US after a more than 20-year absence. FIAT “wishes to move beyond traditional automotive PR efforts, publications, and auto shows, and is looking to connect with their consumers in publications/places relevant to their …

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