Franklin Templeton seeks to invest in a new creative partner
Steve’s breakdown: Their last campaign was thoughtful but could have been for almost any product. No real branding.
MUMBAI, India: Global investment management organisation Franklin Templeton Investments (India) is on a hunt for an advertising agency. The creative pitch is for its entire product portfolio, and is currently underway in Mumbai.
Senior-level sources in the industry have confirmed the news.
M&C Saatchi has worked on the creative mandate for this account most recently. The agency had won the Franklin Templeton business in a multi-agency pitch in 2008, before which Rediffusion-Y&R handled the brand’s advertising for two-and-a-half years. Prior to Rediffusion, Contract Advertising took care of the brand’s creative duties for four years, and before that Fortune Communications did so for five years.
In 2011, the brand released some ad films that were hinged on the premise that people do little things on a daily basis to show how much they care for their loved ones. The point was to promote the brand’s family solutions offering by positioning it as one that understood this sentiment of caring for one’s family.
Head-quartered in California, Franklin Templeton has offices in 29 countries around the world. Globally, the company offers investment products under the brand names Franklin, Templeton, Mutual Series, and Fiduciary.