General Mills Joins the Pack, Reviews Media Agency – Ratti Report General Mills Joins the Pack, Reviews Media Agency

General Mills Joins the Pack, Reviews Media Agency

general-mills rattiSteve’s breakdown: Joanne Davis Consulting is supporting the search so make sure you have your credentials over there. 212-935-0320 – joanne@joannedavisconsulting.com

MINNEAPOLIS, MN: The packaged food giant, the marketer of household-name brands from Cheerios to Yoplait, is reviewing its buying and planning business, a spokesman confirmed Thursday evening.

The company spent $829.8 million on measured media in the U.S. in 2014, down from $851.4 million in 2013, according to Kantar Media.

Publicis Groupe’s Zenith won the business in 2001. The agency didn’t immediately respond to a request for comment late Thursday.

The review comes roughly six months after Ann Simonds succeeded the retiring Mark Addicks as CMO. Last August, General Mills also tapped MillerCoors marketing executive Jackie Woodward for the newly created position of VP-global media.

Source:

Type and press Enter to search