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Global ad review for Bodyform: Because of Richard?
Steve’s breakdown: SCA is a huge company with lots of brands to pitch once you get on their agency roster. The featured video is hilarious and it responds to a Facebook post by a guy named Richard who kinda didn’t know what a peri . . . We’ll stop there. You check it out.
UNITED KINGDOM: Feminine hygiene brand Bodyform has called a review of its global advertising account, estimated to have a £25m media spend.
Coming the same week as the brand went viral with its response to a Facebook comment, the SCA owned brand is believed to have contacted several international agencies ahead of the pitch.
Last year, BSUR Amsterdam was appointed to handle the pan-European account.