Global animal health products review

Steve’s breakdown: In addition to dropping the Fox news show “The Ingraham Angle”, Bayer has a put its animal health products in review. It may include brands PetBasics and Co-Ral but check with headquarters. Try 862-404-3000 or Ms. Heather Mauriello at heather.mauriello@bayer.com. She’s the Deputy Director, Business Partner Marketing Procurement.

WHIPPANY, NJ & LEVERKUSEN, Germany: Bayer is pitching for its first global agency of record for creative and digital to handle its animal health products. A request for information was issued last month and three agencies will be invited to pitch on the 19, 20 and 23 April. Bayer did not return a request for comment about the review.

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