Global media review in Shangri-La: Hotels & Resorts that is

Global media review in Shangri-La: Hotels & Resorts that is

Steve’s breakdown: We’re scooping the entire American press again on this one. But the even better news is you can totally pitch the business because it’s only in Canada. And the even better-er news is the imcumbent is out of the pitch. R3 is handling the pitch.

VANCOUVER, Canada: Shangri-La Hotels and Resorts has called for a global review of its media account for 2013.

It is understood that due to client conflict, incumbent media agency Maxus and its sister GroupM agencies will not be participating in this review. 

Brendan Inns, vice-president of brand communication at Shangri-La Hotels and Resorts said that consulting agency R3 was managing the pitch and that a request for information had been sent out to the agency, but that agencies have not yet been selected for the pitch.

Inns expects a decision to be made in the fourth quarter of this year.

Earlier this year, Shangri-La appointed i-Prospect Hong Kong to handle its global SEM and SEO business.


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