Global media review in Shangri-La: Hotels & Resorts that is
Steve’s breakdown: We’re scooping the entire American press again on this one. But the even better news is you can totally pitch the business because it’s only in Canada. And the even better-er news is the imcumbent is out of the pitch. R3 is handling the pitch.
VANCOUVER, Canada: Shangri-La Hotels and Resorts has called for a global review of its media account for 2013.
Brendan Inns, vice-president of brand communication at Shangri-La Hotels and Resorts said that consulting agency R3 was managing the pitch and that a request for information had been sent out to the agency, but that agencies have not yet been selected for the pitch.
Inns expects a decision to be made in the fourth quarter of this year.
Earlier this year, Shangri-La appointed i-Prospect Hong Kong to handle its global SEM and SEO business.