Steve’s breakdown: Favorite line of the article is “we aren’t scared of risk.” If that’s true, this could be fun so get in there and pitch.

MUMBAI, India: Soon-to-be-launched online shopping portal Rock.in has initiated a creative and media pitch in Mumbai. The development is in sync with the brand’s aggressive plans to target the online fashion retail space in India.

Announcing the pitch, Pradeep Mahindroo, head, marketing, Rock.in, says, “We have very aggressive growth plans, we aren’t scared of risk, and we look forward to finding partners, in all spheres, who can match us in our desire and deliver through professional capabilities.”

Rock.in will be launched in March. Mahindroo shares that the advertising spends for the brand are in the range of Rs 10-15 crore.

The brand aims to position itself as a portal for exclusive and luxury brands. With exclusive tie ups with more than 130 top international fashion labels, Rock.in plans to showcase exclusive merchandise (including apparel and accessories) for men, women and children.

The core target audience for the brand will include individuals from metros and mini-metros belonging to SEC A+, A and B.

Promoted by Suraj Sharma and Aashish Puri, the site is backed by prominent investors from Europe.

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