ING calls agency review
Steve’s breakdown: Charles the Orangutan is going to be hard to beat but that’s what they want.
SYDNEY, Australia: ING Direct has announced a review of its agency partnerships across its creative, media and digital channels.
The pitch will be an invitation only, with all agencies to be in place by early 2012. Currently, the firm’s current agency is ad agency BWM, digital agency The Dubs, media agency Mindshare and brand agency Jack Watts Currie.
The company has used Charles the Orangutan as its mascot since September 2010, which was created by JackWattsCurrie.