Landscaper Trade Group Seeks PR Firm to spread the word

Steve’s breakdown: The thing about this organization is they want a little bit of everything and what they really need is a plan. Figure that out and you will win the business. View the RFP here and is due the 18th of this month.

HERNDON, VA: The Virginia-based trade group for lawn care and landscaping companies and professionals is on the hunt for a PR agency to burnish its image among prospective members, media and analysts, among other audiences.

The Professional Landcare Network, or PLANET, was formed by the 2005 merger of the Associated Landscape Contractors of America and the Professional Lawn Care Association of America.

The group has issued an RFP from open through Jan. 18 for pitches for the development of a strategic PR plan, media relations, government affairs and PR tailored for special events. Other aspects include managing a Planet PR hotline and media website, social media, and promotion of its certification plan.

Heather Finney is PR director of the group.

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