Lenovo in the midst of global social media pitch
Steve’s breakdown: We Are Social is the current social media agency in the United States but no word on if they are in the pitch.
MORRISVILLE, NC: Multinational technology company Lenovo is currently in the midst of a social media pitch. Lenovo confirmed the pitch but was unable to give more details at the time of writing.
According to sources, around four agencies are currently vying for the account including incumbents social media agency We Are Social. Text 100 and Vocanic are also believed to be in the pitch.
Lenovo’s partnership with We Are Social is currently in its fourth year, following a renewal last year.
It was originally awarded global social media AOR duties in December 2012 following a pitch, to provide strategic support and advice to Lenovo’s in-house social media team, while partnering to develop a long-term strategy across all social media channels to drive the brand’s business objectives.
Most recently, Lenovo appointed Kenneth Low as its marketing lead for Southeast Asia. Low, who is based in Malaysia, is tasked with driving Lenovo’s brand growth across PC, mobile and enterprise business in Malaysia, Singapore, Philippines, Thailand, Vietnam. His scope includes driving social media and digital engagement, demand generation campaigns, PR and retail.
Lenovo has in recent times seen a fair bit of shuffle on its marketing team. Rod Strother, former Lenovo marketer joined StarHub as VP, digital transformation. He now reports to former VP of corporate development for Lenovo, Howie Lau. Lau is now StarHub’s chief marketing officer.