Steve’s breakdown: LTF is part of an Indian multinational conglomerate with business interests in engineering, construction, manufacturing, information technology in addition to financial services. So winning this account opens doors to a lot of possibilities.

MUMBAI, India: Larsen & Toubro Finance (LTF), a subsidiary of Larsen and Toubro (L&T) in the financial services space, is currently on the lookout for a creative agency.

The pitch process that began recently is underway in Mumbai.

Industry sources inform say that about four to five leading creative agencies are already in the fray for the account. As per market estimates, media spends are pegged at Rs 40 crore.

L&T is a technology, engineering and construction group that, after establishing traction in the areas of engineering, construction, electronics, industrial products and information technology, forayed into the financial services space.

L&T Finance was incorporated as a non-banking finance company in November, 1994. It offers a range of financial products and services for trade, industry and agriculture. The company’s main areas of interest are corporate products, construction equipment and tractors.

L&T Finance also provides personalised financial solutions to retail customers in the form of insurance and mutual funds, including products such as transactional services, risk mitigation and advisory services.

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