Luxury Hotel Brand in Review
Steve’s breakdown: Deadline for proposals is Friday, February 14. Proposals should be sent to corporate director of marketing Jackie Schwartz, [email protected].
RFP Docs: 1Hotel
HOLLYWOOD HILLS, CA: Luxury hotel company 1 Hotels is seeking proposals from full-service communications agencies that can develop and execute a comprehensive PR plan.
1 Hotels is looking for an agency with experience working with luxury and lifestyle brands to manage PR strategy. Scope of the work includes coordinating media coverage (including print, TV and Internet); supervising the creation and issuance of press releases, pitch letters and media alerts; providing media interview preparation; coordinating and supervising contractor activities; and writing biographies and company backgrounders.The company’s first property, 1 Hotel West Hollywood on Sunset Boulevard, debuted in July 2019. Additional hotels have since opened in New York, Miami Beach and China’s Hainan Island. The hotel brand is managed by SH Hotels & Resorts, an affiliate of global private investment firm Starwood Capital Group.
Terms of the contract call for a year-long retainer, with the option to renew if mutually agreed.
Subject line for all proposals should be clearly marked “RFP-1WHPublicRelations.”
Questions should be directed to Jackie Schwartz by February 7.