Massachusetts Health Connector Issues RFP

Steve’s breakdown: Proposals are due April 22. If interested, give me a buzz and I send over the RFP that’s for marketing, PR, social media and more.

BOSTON, MA: The Massachusetts Healthcare Connector Authority, the Bay State’s landmark health insurance exchange, is on the hunt for an agency to guide outreach and marketing. Read On . . .

The program, created under Massachusetts 2006 healthcare reform push to insure everyone in the state, wants to reach uninsured individuals, current members and small businesses, particularly, in a bid to boost enrollment and reduce the state’s uninsured rate.

Weber Shandwick has worked with the Connector for several years.

Jeff Lefferts, director of comms. and marketing for the Boston-based Authority, is overseeing the search, which is expected to yield a three-year contract.

The work spans research, outreach and marketing, corporate partnerships, social media and strategic communications counsel.


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