Miami Convention & Visitors Bureau Issues RFP

Steve’s Breakdown: The RFP is due by the end of day of August 29th, 2011. Submit your Statements of Interest to: digitalrfp@gmcvb.com You can download the RFP here.

MIAMI, FL: GMCVB  seeks  a  strategic,  creative  and  passionate  digital  shop  to  act  as  its   Digital  Agency  of  Record.  This  partner  will  take  the  brand  book  created  by   GMCVB’s brand agency  of  Record  and  create  digital  assets  that  adhere  to   the  look  and  feel  of  the  brand  in  traditional  print  and  broadcast  media.

GMCVB  also desires  a  Digital  Agency  or  Digital  Specialty  Agency  that  has  deep   expertise  across  all  areas  of  digital  strategy  and  production  across   multiple  digital  channels  and  platforms.

And GMCVB  requires  its  Digital  Agency  of  Record  to  provide  research,  reporting  and  best  practice  training  so  as  to  teach  the  team  to  better   test,  measure  and  optimize  digital  efforts  against  goals and help  conceive  of,  negotiate,
manage,  package,  and  sell  digital  co-­‐operative  advertising  (co-­‐op)  and   marketing  programs.

For more information, download the here=> RattiReportRFP5.

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