Midwestern Economic Development Authority RFP

Steve’s breakdown: Iowa Economic Development Authority’s RFP is due back June 1st and the entire document can be seen at this link.

DES MOINES, IA: The Iowa Economic Development Authority’s (IEDA) Marketing and Communications Division, which includes the Iowa Tourism Office, is soliciting proposals from experienced entities for the planning and execution of its strategic marketing and communication efforts. IEDA is seeking vendors to work with its professional and experienced staff to continue and advance the state’s integrated marketing efforts to achieve the objectives described in Section 1.2 below.

Vendors may submit proposals on any or all of the Services Elements described in Section 3. IEDA will entertain, and in fact encourages, partnerships among providers. IEDA reserves the right to award components of the contract to various bidders to create the “best of.” Regardless, IEDA will require the selected providers to work together, in concert with its inhouse Division, in order to leverage the state’s overall brand identity, better develop messaging that is consistent across audience groups and to create administrative efficiencies.

Please note that preference will be given to companies that are located in, or have an office located within, Iowa. Iowa-based companies are welcome to form partnerships with other service providers, or to leverage a broader network of service providers outside of Iowa, in their bid proposals as long as the primary vendor contact is based in Iowa.

IEDA intends to award an eleven (11) month contract, or contracts (if multiple vendors are selected). The contract period is Aug. 1, 2018 – June 30, 2019, with options to renew for one (1) year on July 1, 2019 and on July 1, 2020. The options to renew are at IEDA’s sole discretion. Any contracts resulting from the RFP shall not be exclusive contracts.

The total amount of the contract(s) resulting from this RFP is not yet known. This figure will be determined based on final appropriations from the Iowa Legislature and budget allocation approval by the IEDA Board. Historically, total annual billing is approximately $4-6 million, inclusive of advertising buys, sponsorships and material production and mailing, which are billed at cost.

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