M&Ms and Life’s Journey: Video project

M&Ms and Life’s Journey: Video project

Steve’s breakdown: M&Ms is at it again with another video project. The deadline is April 21st, 2013 and you can download the creative brief here => Brief

On march 20th we posted another M&M project: My M&Ms project targeted at Brides

RANCHO DOMINGUEZ, CA: MY M&M’S ® aren’t just great for a celebration they can help enhance every celebration. They offer a wide variety of products to celebrate all occasions from weddings to birthdays, baby showers to retirement. These treats have the unique offering of being able to add personal messages and images to America’s favorite chocolate candy.

For this assignment the brand is looking for video that draws an emotional connection and conveys the special and personalized role MY M&M’S can play throughout life’s journey. Inspire the viewer to visit mymms.com with fun, upbeat and witty video or move your audience with deep emotion and a feeling of nostalgia.

Videos should be :30 seconds long and are intended for online advertising.

As always, be sure to read the creative brief for more details

Please remember to collect all of your releases (location, photography, and talent) on the day of the shoot!


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