Money gets tight for PR account: In Review

Money gets tight for PR account: In Review

Steve’s breakdown: This is a public relations review but methinks looking into Juniper‘s marketing at the same time will do more help than harm.

Mr. Eric Andrews at [email protected] is the Vice President, Marketing Operations.

SUNNYVALE, CA: Networking giant Juniper is reviewing its PR support, seven years after it hired Edelman to handle its global PR business.

Individuals familiar with the review said that Juniper’s procurement division is driving the process, indicating that the review is likely driven by financial considerations, rather than any dissatisfaction with the incumbent.

The business was estimated to be worth $2 million when Juniper selected Edelman in 2011. It is understood that the technology company has invited a number of agencies to participate in the review.

Before Edelman assumed global responsibilities for Juniper, the multinational company had spent two years working with Weber Shandwick.

Juniper had not responded to request for comment as this story went live.


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