Steve’s breakdown: MY M&M’S wants you to produce video that drives top of mind brand awareness among brides looking to amplify the memorability of their wedding.

Click here to get the creative brief. The deadline is April 18th, 2013.

RANCHO DOMINGUEZ, CA: MY M&M’S ® is a trusted and popular favors and gifts product for many occasions due to the unique offering of adding personalized messages and images to America’s favorite chocolate candy. Weddings are the #1 revenue driver for MY M&M’S, so it’s no surprise that they tend to be a more profitable occasion with higher average order sizes of this treat.

MY M&M’S wants you to produce video that drives top of mind brand awareness among brides looking to amplify the memorability of their wedding, and shows how these candy favors are a fun and unique way for brides to add a personal touch to their upcoming wedding.

These spots should ultimately inspire them to visit mymms.com to create their own personalized M&M’S. This is a great opportunity to create video that builds awareness of this special personalization option while also highlighting the humorous side of weddings and fun with favors.

Be sure to download and read the creative brief before you get started on your productions!

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