New CMO at Sears Holdings: We predict digital account will go into review!

Steve’s breakdown: PREDICTION! Sears Holding will be putting at least it’s digital account into review. How do we know? Because we had an exclusive report back in July that they parted ways with their digital shop.

HOFFMAN ESTATES, IL: Retailer Sears Holdings Corp. has named former FreshDirect executive Monica Woo as vice president and chief marketing officer, according to an internal memo obtained by Reuters.

The parent of Sears department stores and the Kmart discount chain said the appointment would take effect on Aug. 15.

Woo will be responsible for the overall marketing, brand and advertising programs for Sears, the memo showed.

Woo most recently was chief marketing and strategy officer for FreshDirect, a leading U.S. online grocer.

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