Nokia calls $148 million global pitch for smart devices account
Steve’s breakdown: There are some good shops in the Nokia’s agency roster but it seems they want one more. The sooner you make the decision to go after this account, the easier it will be to do so.
UPDATE: W+K Denies Report of Nokia RFI
ESPOO, Finland: Nokia has issued a global request for information to networks as it reviews its global advertising arrangements.
Reports suggest that the pitch relates to its smart devices account, which is currently handled by Wieden & Kennedy and estimated to be worth around $148m.
The pitch coincides with the mobile phone giant’s appointment of roster agency Fallon to the global ad account for its mobile phone range without pitch – again estimated to be worth around $148m.
The company recently restructured, separating its smart devices and mobile phones divisions with ad arrangements accordingly splitting too.