Nonprofit “Share Our Strength” Seeks National PR Agency

Steve’s breakdown: Contact us for the RFP. Proposals are due November 3rd. Read on . . .

WASHINGTON, DC: Childhood hunger organization Share Our Strength has issued a request for proposal for a national PR agency partner.

SOS needs an agency to elevate its national “No Kid Hungry” campaign among consumer audiences, which aims to end childhood hunger in America by connecting kids to healthy food programs, educating low-income families regarding nutrition and enlisting the food sector, government and entertainment industry to raise awareness of those efforts.

The hired agency’s primary objectives would include securing national media coverage; raising awareness and connecting consumers to the No Kid Hungry campaign as well as developing new ways to help connect people to the brand; event management; influencer engagement; support of cause marketing efforts; press hotline management; and media tracking duties.

Projected timeframe for the engagement spans from January to December 2018, with the objective to extend the campaign beyond those dates. It comes with a total proposed budget of $180,000.

Proposals are due to by November 3. Contact is Taylor Moore, associate director of public relations and partnerships, tmoore@strength.org.

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