Party City goes shopping for a new agency
Steve’s breakdown: If you can beat Zimmerman’s data-based formula for all things retail, you’ll be able to win this account!. Contact me for more detail.
ROCK AWAY, NJ: Party City, the self-described “leading, vertically integrated party goods company in North America,” has launched a review of its advertising account, which has been handled by Zimmerman Advertising of Ft. Lauderdale for several years.
The client did not respond to our request for comment and Zimmerman Advertising declined to offer any comment on the review. Sources close to the matter inform us that the incumbent will defend its account “vigorously,” which presumably means that Jordan Zimmerman will be hitting the gym extra hard.
According to Kantar Media, Party City spent around $50 million on measured media in 2015 and $27 million from January-September of 2016.
Zimmerman’s work for the client included this Michael Jackson-inspired spot from 2009.
As of last week, the agency is also officially creative lead on Nissan (the client cleared this up), which should more than make up for the potential loss of the Party City account.
It’s not clear at this time which other agencies are pitching for the business of the Rockaway, New Jersey based chain.
Now check out this dope-ass last minute Valentine’s Day party. Miracles can happen!