Philanthropy issues social media RFP

Steve’s breakdown: Interested firms need to contact senior program officer Tiffany Callender at tcallender@thehorizonfoundation.org by Aug. 15. Responses to the RFP are due Sept. 14. Project start date is Oct. 15 and the marketing push will begin by March.

Email us for the RFP.

COLUMBIA, MD: The Horizon Foundation, the largest independent philanthropy in Maryland, is floating an RFP for a 12-month social media campaign to encourage people needing mental health services to get treatment.

The budget is set at $300K. The contract will include an option to renew for additional years based on performance.

An estimated 20 percent of the population suffers from mental illness, but only 40 percent of that group seeks help.

Nearly half the cases of mental illnesses begin by age 14. A mental health sufferer typically delays 8 to 10 years between the onset of symptoms and seeking treatment.

Columbia-based Horizon wants a social push to “normalize treatment and reduce the stigma connected with obtaining mental health services,” according to the RFP.

It is particularly interested in reaching Asian-Americans, African-Americans and Latinos because minority populations receive treatment at disproportionally lower rates than the White population.

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