PR Review at Amadeus
Steve’s breakdown: Proposals are due by November 13, 2015 and inquiries should be directed to Debbie Iannaci, Director of Corporate Communications at firstname.lastname@example.org
MIAMI, FL: Amadeus, a leading business-to-business provider of advanced technology solutions for the global travel industry is seeking a new PR agency of record. They provide the technology which keeps the travel sector moving – from initial search to making a booking, from pricing to ticketing, from managing reservations to managing check-in and departure processes and more. They have an approximately annual budget of $150K, including all out of pocket fees.
The company mission is defined as to “Shape the Future of Travel,” and are focused on the future and on playing a leading role in driving the industry forward. The company’s revenues exceed $3 Billion annually.
The successfully chosen agency will handle: media relations and engagement, content development, executive communications, media monitoring/coverage, corporate reputation management, and issues management. They should be proactive, understand a rapidly changing global marketplace, provide strategic micro and macro level analysis, as well as very heavy media relations. The chosen agency will have extensive travel industry expertise along with experienced people running the business.
They define time to be spent as:
- Airlines 35%
- Corporate travel 20%
- Online travel agencies 15%
- General (general technology/innovation, thought leadership, CSR etc.) 15%
- Leisure/traditional travel agencies 5%
- Hotels 5%
- New business (business intelligence, payments, etc.) 5%