PR RFP: Broward County Housing Authority

broward-county-florida-logoSteve’s breakdown: With hurricane Matt heading right for Broward County, you might want to get as much feedback from the Housing Authority as fast as possible.

Anyway, officially, questions regarding this RFP due by October 18th and proposals are due November 3rd. This link will get you to the RFP document: PR RFP

Good luck!


The general scope of services to be provided under this RFP should include, but not be limited to the following:

Media Relations:
Develop and implement proactive communications and public relations strategies to accurately portray the Authority and its programs and improve public acceptance of BCHA programs and services.

Use established media relationships to assist in securing optimal placement of press releases and other non-paid media to increase coverage and promote the Authority and its programs.

Assist BCHA in creating positive news stories highlighting program outcomes (possibly including photography as necessary) to promote and educate regarding the Authority’s mission. Assist in preparing op-eds and other types of media releases. Consult with and assist BCHA and its housing partners to gain media attention for special events such as ground breakings and ribbon cuttings, for Authority/affiliate developed projects.
Assist on an “as needed” basis with unexpected public and media relations situations. Assist in preparation of talking points and remarks for Board, CEO and senior staff as needed for public presentations.

Annual Report

Assist the Chief Executive Officer (CEO) and staff in the development of a concept and format for an Annual Report (minimum 12 pages PLUS COVER), outlining Authority accomplishments. Vendor will be responsible for providing creative input, royalty-free stock photos (if needed), graphic design services, copywriting, proofreading, layout, paste-up, and a final print ready product prepared for 4-color process printing. Upon final BCHA approval, vendor will be expected to manage and oversee the printing process, communicating directly with the selected Printing firm to ensure the reports are produced as designed.


Develop a flexible and cost effective strategic communications piece for use in promoting the Authority to key stakeholders, legislators/municipal officials and investors/financial organizations and for distribution to the media.
Meet with CEO and senior staff to develop a Crisis Communications Plan. Outline a communication process for the Board, CEO, and senior staff to use in crisis situations.

Public Relations

Assist Broward County Housing Authority and its affiliated entities in developing an improved public information and media strategy.
Assist in the development of strategic partnerships with elected officials (municipal, county, state) and other local stakeholders with expected outcomes of maximized recognition and increased support and community acceptance for BCHA initiatives (housing development, acquisition, etc.).

Provide public relations counsel and training to assist the Board of Commissioners, CEO, and selected senior staff in developing an “elevator pitch” about the Authority, its mission, and its public relations objectives.
Assist Broward County Housing Authority with promoting the agency’s brand, the issue of affordable and workforce housing or other housing issues through message development, story pitching/placement, or other techniques.

Identify opportunities for the Authority to apply for awards in affordable housing or other relevant categories to increase support for BCHA initiatives, priorities and efforts.

Brand development

  •   Evaluate the effectiveness and alignment of BCHA’s brand, its Affiliates and Instrumentalities’ brand, including but not limited to the logo.
  •   Develop a brand platform, including positioning, personality, promise, differentiation, and value proposition.
  •   Develop a comprehensive brand strategy (including brand architecture) for a multifaceted brand that addresses relationships between affiliates and instrumentalities.
  •   Create an updated brand identity including naming, logo design and brand identity standards/guidelines/systems.
  •   Develop and help implement a strategy to gain organizational consensus for the new brands’ position.
  •   Develop a strategy, for implementation by BCHA or its Affiliates and Instrumentalities, to market the refined brands.


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