Prestige Cruise Holdings issues RFP for PR
MIAMI, FL: Prestige Cruise Holdings issued an RFP for an agency to develop and execute a PR program for the Oceania Cruises and Regent Seven Seas Cruises brands.
The company is interested in strengthening the profiles of these brands, which includes increasing awareness and understanding among select audiences. Oceania Cruises has previously worked with Lou Hammond & Associates as its AOR.
Specific PR tasks outlined in the RFP include:
assisting in the launch of a new cruise … (for more information, see PRWeek US.
About Prestige Cruise Holdings:
Prestige Cruise Holdings was formed in 2007 to manage select assets in Apollo Management’s cruise investment portfolio and is the market leader in the Upper Premium and Luxury segments of the cruise industry with nearly 4,000 berths between the Oceania Cruises and Regent Seven Seas Cruises brands, a number the company expects will grow to approximately 6,500 berths by mid-2012.