Olive Garden’s $155 million review: Predicted 10/13/14
Steve’s breakdown: When the shareholders fired the entire board, we knew this account was going into review. Here’s the link to what we said => Click
Anyway, Pile + Company is handling the review so make sure your creds are up to date other there.
ORLANDO, FL: Olive Garden, a mainstay account at Grey for nearly three decades, has launched a review of its creative business.
The restaurant chain spent $155 million in media last year, according to Kantar Media.
Grey, which handles the business out of its New York headquarters, is defending. Pile + Co. in Boston is managing the process.
In a statement, Olive Garden evp of marketing Jose Duenas confirmed Grey’s participation, noting that the WPP Group agency has been a “tremendous partner and has played an important part in helping build the Olive Garden brand.”
The search is in its early stages and won’t conclude until the fall.
Grey first landed the business in 1986 and has retained the account through several management changes.
Olive Garden parent company Darden earlier this year reviewed its media planning and buying, keeping Olive Garden at Starcom and shifting its Longhorn Steakhouse business to Carat and 360i.