Office away from office: Regus reviews Global media account
Steve’s breakdown: Regus plc is a multinational corporation that provides serviced office accommodation in business centers worldwide. As of March 2011, it operates 1,100 business centres in 85 countries. The Company is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. Regus is incorporated in Saint Helier, Jersey, and is headquartered in Luxembourg City, Luxembourg.
LUXEMBOURG CITY, Luxembourg: Regus, the office services supplier, is reviewing its international media planning and buying account.
The supplier, which provides business suites, temporary offices, meeting rooms and outsourcing services, currently uses MEC Manchester as its UK media agency. The shop has worked on the business since 2008.
Due to expansion, Regus is reviewing its media requirements in the UK, Europe, the Middle East and Africa, and Asia-Pacific.
Regus allocated the bulk of its $2.8 million UK media spend to radio, according to Nielsen figures from the past 12 months. It split the remaining spend for the past year between outdoor and press.
The company has the strapline “work your way” and uses a range of small agencies to deliver its creative.
Regus claims the internet search engine Google, the pharmaceuticals manufacturer GlaxoSmithKline, and the mobile phone manufacturer Nokia among its clients.