RFP: Lake County Economic Development & Tourism Division
Steve’s breakdown: All the information you need for this pitch is at this link: Lake County
TAVARES, FL: The Lake County Economic Development & Tourism Division is seeking to contract with an advertising/marketing agency that can partner and collaboratively work with the County to create a marketing and advertising campaign that will highlight Lake County as a tourism and vacation destination. The campaign shall be comprehensive, consisting of multiple advertising and marketing channels, and shall be developed to be executed on an annual basis. The estimated budget for the initial term of the resulting contract is $500,000, and is subject to the availability of funds. Lake County reserves the right to adjust the budget and degree of related services based on results realized. The awarded vendor shall be responsible for staying within the budgeted amount currently established by the resulting contract.