RFP: Midwestern Economic Development Authority

Steve’s breakdown: Proposals are due June 1 to the Iowa Economic Development Authority

They go to Jacque Matsen, Marketing and Communications Division Administrator; Iowa Economic Development Authority; 200 East Grand Ave.; Des Moines, IA 50309.

Matsen is at jacque.matsen@iowaeda.com.

DES MOINES, IA: Iowa Economic Development Authority has issued an RFP to position The Hawkye State as a good place to work, live and do business.

The 11-month strategic marketing and communications push features a tourism component to showcase the Hawkeye State’s attractions and experiences.

It also will educate Iowans on the workings of the IEDA and how its programs spur economic activity.

Though a final budget is subject to approval by the Iowa Legislature, the IEDA typically spends from $4M to $6M annually for marketing.

The PR firm will focus on business influencers in the biosciences, insurance/financial services, advanced manufacturing and information technology sectors.

Job seekers including those who might relocate to Iowa (former residents, students and veterans), travelers and taxpayers are additional target audiences.

IEDA will give preference to firms located in Iowa. Local firms may forge partnerships with PR agencies outside of Iowa.

Work begins Aug. 1. The contract has a one-year option.



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